NO YES. White Papers For Dummies. Selected type: Paperback. Added to Your Shopping Cart. This is a dummy description. A fast and easy way to write winning white papers! White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make.
Permissions Request permission to reuse content from this site. In other words, people without much technical expertise. Leave the jargon out of this one! Choose another answer! Not quite! The audience for this white paper would be a corporate one, so a lot of very technical terminology would be inappropriate.
Try to use language that is more business-friendly. Pick another answer! Not exactly! The paper should be more focused on policy than on technical information.
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White papers for an audience of engineers are likely to necessitate a lot of very detailed descriptions of the proposed construction. This audience needs to know exactly how the construction process will proceed, from A to Z. Read on for another quiz question. Try again!
That said, sometimes there are more appropriate ways to format placement of visual aids. Some employers even prefer not to use visual aids at all! Click on another answer to find the right one Not necessarily! Sure, some employers do prefer for you to include your visual aids only in an appendix at the end. However, some may prefer to have them presented in another manner, or not to have them at all! Try another answer Visual aids like charts, graphs, and diagrams can be a helpful tool for proving your case in your white paper.
Sometimes employers prefer them integrated directly into the text, while others prefer them in an appendix at the end. Some employers prefer not to have visual aids at all, so be sure to check with them first!
How to Write a White Paper – A Simple Step By Step Guide - Elna Cain
Visual aids can be quite effective in white papers as long as the main body of the text is fully developed and the aids are just complementary. Guess again! True or false: While arguing for your solution, you should avoid bringing up competing solutions or opposing viewpoints. By anticipating criticisms and addressing other competing solutions directly, you actually strengthen your own argument. You actually strengthen your own argument when you proactively head off criticisms and directly address competing solutions.
Detail possible solutions you have rejected and why you rejected them. Next, describe the problem you identified in greater depth and provide a historical overview of how it became a problem, then describe your solution in more detail. Use charts, graphs, and diagrams to back up your points and to make your paper easier to read. For advice on tailoring your paper to your audience, read on! This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness.
Together, they cited information from 11 references. Categories: Editing and Style. Diwaker Sharma. It also received 31 testimonials from readers, earning it our reader-approved status. Learn more Determine your audience. Typically, you won't know your audience personally. However, you should identify as many factors as possible, such as professional needs, educational backgrounds, and job title s. These aspects will determine how to form your argument. Mold your proposal to be relatable to your audience based on these factors.
They'll be interested in learning about the impact of gardening and local food on their property values, their children's health, and their children's education. Figure out their level of expertise. This will establish how simple or complex your paper should be. If your audience's expertise matches or is close to your own, you could include technical jargon.
For a general audience, however, keep the paper as jargon-free as possible. If you must include specific terminology, use it sparingly and explain it. For example:  If you're writing a white paper for an engineer, you should include lots of technical details and be lengthy in your descriptions. If you're writing for a government official, focus on policy-related implications.
If you're writing for a corporate audience, focus on cost effectiveness and growth potential. Choose a catchy title. Make it attention-grabbing but not over-the-top. Mention or allude to your problem. Tailor the language to a general audience. Get right to the point. Assume your reader has a very busy life.
Explain exactly what your white paper is about without adding unnecessary padding.
Make your first couple of sentences engaging enough to grab their attention. Write the introduction. Acknowledge your audience and how you intend them to use the paper. Summarize the present order of things and why it's a problem. Briefly discuss the arguments of your opposition and why you're proposing something different. For example, if you were writing on student debt, you might say:  Student debt has grown exponentially over the past decade. Combined with the dismal job market new graduates face, their debt threatens to become the next economy-crashing bubble.
Creditors and a number of economists have argued A, B, and C. However, these arguments do not address X, Y, and Z. Summarize your solution. Briefly introduce the methodology you'll use in your analysis. Explain why your audience should accept your proposed solution. For example, you solution to the student debt bubble could be: After [interviewing experts, examining statistics, etc. This white paper will argue in favor of [your proposed solution] because it would [insert an objective reason here].
Part 1 Quiz For which white paper would you expect to write lots of technical terms and very detailed descriptions? A white paper about the need for state governments to fully fund food benefits programs. A white paper about how population growth will stress the housing capacity of a city. A white paper about construction toward expanding a major metropolitan airport. Identify the problem. For this step, you'll have to know your reader's needs. Focus on the challenges that you propose to solve. This should be something you can phrase in a few words.
Analyze the problem. This helps to make your argument credible in the mind of you reader. Describe the problem you identified in greater depth. Give details as to how you concluded this is a problem. Use clear, precise terms. Your analysis should last no more than a paragraph. Provide a historical overview.
Historical overviews help to explain how the problem in question became a problem. If possible, you could also discuss how your problem was once a solution. Use specific figures, dates, and names to explain this progression. For example, a white paper on addressing climate change might discuss how hydrofluorocarbons HFCs were once believed to be a safe replacement for chlorofluorocarbons CFCs , which had produced a hole in the ozone layer. However, we now know that HFCs are actually dangerous greenhouse gases. Use visual aids.
Include charts, graphs, or diagrams to help to back up your white paper's argument. They can also win an audience's attention.
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Some white papers integrate visual aids into the text. Others place them in an appendix at the end. Ask your employer which method they prefer. Provide additional background. Analyze the data and figures you present. Detail how you arrived at your conclusions. Make sure you've examined all the facts so that there are no holes in your findings. You should aim to produce findings that can be reproduced through the analysis you conducted. Part 2 Quiz How should you use charts and diagrams to engage your readers?
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Integrate them directly into the text. Include them in an appendix at the end. Ask your employer where visual aids should be placed. Never use visual aids in a white paper. Describe your proposed solution s.